the previous presentations in basel, düsseldorf and rome were limited to exhibiting models and plans/graphics: without exhibition architecture
criticism: an extremely “dry” accumulation of static information
aim of the concept: added value through the unexpected; making things dynamic without resorting to worn-out terms like “interactivity”; “analogue” animation
reinterpreting materials: the “hard” eternit board becomes a “leaf” that moves. the rigid models are wrapped in soft, flexible pneumatic covers: pneumatic cheese domes.
technique: the “raw” eternit boards (carrying the plans/graphics) are suspended in their production format from the ceiling to just above the floor and, thanks to the suspension, move gently in the space. right next to the eternit boards, directly assigned to the plan information, are the models; these stand on the floor on stacked eternit boards that provide weight, encased in soft, clear plastic pneumatic covers.
these pneumatic covers replace the classic perspex display cases, and their softness is in unexpected contrast to what is shown. their oversize – 120/150/110 cm – also gives the different models a certain equality
the combination of presentation techniques is meant to provoke “cheerful astonishment” in visitors as they enter the room, without losing any information when they look at the individual objects in detail.
